How to Provide Value to Customers

Ask any modern businessperson and they will tell you that the best way to increase and maintain a customer base is to show consumers that you can provide value. 

One obvious way to provide value is by offering a product that is high quality and well worth the money. But the problem lies in getting people to actually try your product. 

So how do you show people that you can provide value if they haven’t tried your product? The answer is simple…give them free stuff. 

But how can you give free stuff without losing everything you make in the process? There are tons of ways you can do this. Here are some options to choose from. 

Trials and Samples

One way to get people to try your product is to give away trials and samples. Free trials allow customers to try your service for a limited time. If they like it, they may sign up. 

Samples can be given out at events or mailed out to customers who request them. If they enjoy the sample, they may end up buying more. 

Free Downloads

You can also show people your business provides value by offering downloadable items. eBooks, whitepapers and similar resources will show that your company has expertise in its field and it will help establish you as a thought leader in your industry. 

What’s more, when people receive a free resource, they may feel obligated to reciprocate by actually buying your product. 

When giving away free downloads and other products, have people sign up in advance by inputting their email address. That way you will be able to stay in touch and let them know about new products, services and exciting events your business has in store.  

Free Advice

Free advice takes the form of blogs, vlogs and newsletters. These are informational pieces that can also establish you as a thought leader in your field. When people read your content, they will realize that you offer a high level of expertise. 

Useful articles can also build trust and loyalty that can pay off in a long lasting B2C relationship.


Giveaways are items that are usually given to certain customers in some sort of sweepstakes format. Businesses may ask customers to participate in a survey, publish a certain type of social media post or engage in some other kind of activity for a chance to win a product, service or package. 

Giveaway products are typically only given to the winners. However, they can work to build excitement around your brand while giving a select few people an idea of how valuable your product or service can be. 

In the world of business, it’s all about showing customers what you can bring to the table. Offering things like free samples, useful resources and good advice can be the building blocks of a relationship that lasts for years to come. What steps does your company take to show you’re worth the investment?