How to Use Video to Effectively Reach Your Target Audience

There is no doubt that video is the way of the future when it comes to digital marketing. Video provides both visual and audio elements allowing it to paint a complete picture. Its storytelling capabilities make it relatable and memorable. 

But video can only be effective if you use it properly. That means creating engaging content and placing it where people are going to see it. This article will provide tips on the steps you should be taking in creating video that converts.

Create the Right Content

Your video has to hit people right out of the box. Reel them in by adding emotional elements. You can incorporate humor or highlight modern trends to make it more appealing. Or you can create a video that’s touching and sentimental to pull at people’s heart strings. 

Whatever direction you take it in, it’s important to add out of the box elements that make your video connect with viewers and help it to stand out from the competition.

Make it the Right Length

When releasing content on the internet, you have to cater to short attention spans. People don’t have a lot of time to deal with a longer video and the more footage you include, the less information they are likely to retain. What’s more, if consumers see your video is too long, they may not watch it at all.

According to experts, videos that are two minutes or less are the perfect length for marketing purposes. 

But remember, some people won’t even tune in for that long. Therefore, you will want to include everything important in the first few seconds. Tell viewers a bit about your company and the value it provides before moving on to any supplemental information.

Pay Attention to Where They Are in the Funnel

A short video like the one described above will work well on viewers that have never heard of your company before, but if you are trying to connect with clients further down on the funnel, you may want to provide different kinds of information. 

For instance, you may want to include a case study that you think they will find relevant or provide a video on a specific product or service that might appeal to them.

At this point, you can consider making videos longer to be more informative, but don’t overdo it. 

Be Smart About Placement

Once you have created your video, you want to place it where people will see it. Your web site’s landing page is the perfect location. 

A landing page is a single web page that appears in response to clicking on a search engine optimized result, an email, an ad or a promotion. In most instances, it will be the main way people become introduced to your company. The right video will draw them in getting them to check out more pages on your web site and maybe even make a purchase. 

Content that is Relatable

You will get your video even more exposure by sharing it on social media channels. Think of where your target audience is likely to be and use those platforms to share your video via direct downloads and shared links. 

Video is one of the most effective forms of digital marketing and it is expected to get even bigger as time goes on. The tips in this article will help you create videos that boost conversions and increase your bottom line. What advice do you have in making videos that hit home with your target audience?